Session 6 of Creating Brand Value and Customer Experiences in a Digitalized World

Session Overview:

In this session, we will explore real-world case studies of successful AGI implementations, showcasing how AGI technologies have been utilized to enhance customer experiences and create brand value. We will discuss lessons learned, key takeaways, and how participants can adapt these strategies for their organizations.

Learning Objectives:

• Understand the potential of AGI technologies in marketing and customer experience
• Learn from real-world examples of successful AGI-driven customer experiences
• Identify lessons learned and key takeaways from successful AGI implementations
• Understand how to adapt AGI strategies for their own organizations

Session Agenda:

• Introduction to AGI Technologies in Marketing and Customer Experience (15 minutes)
  • Potential of AGI technologies in marketing and customer experience.
    • Five Things Marketers Should Know About Generative AI in Advertising (WSJ)
  • Key benefits and challenges of AGI technologies.
  • Key concepts and frameworks to be covered in the session.
• Real-World Case Studies of AGI Implementation (60 minutes)
  • Real-world examples of successful AGI-driven customer experiences.
    • Lemonade: Delighting Insurance Customers with AI and Behavioural Economics (INSEAD case)
  • Lessons learned and key takeaways from each case study.
  • Participants ask questions and share their own experiences.
• Breakout Sessions: Adapting AGI Strategies for Your Organization (30 minutes)
  • Participants divide into smaller groups for breakout sessions.
  • Access to relevant AGI tools and software for participants to practice during the workshop.
  • How the participants can apply the concepts learned in the workshop in their own organizations.
    • Companies Tap Tech Behind ChatGPT to Make Customer-Service Chatbots Smarter (WSJ)
• Q&A Session (15 minutes)
  • Participants ask questions and receive clarification on specific topics covered in the session.